WhatsApp Brand Color
The official WhatsApp brand color is #25D366. Use this exact color code to maintain brand consistency across your designs, websites, and marketing materials.
WhatsApp Color Values
HEX
#25D366
RGB
37, 211, 102
HSL
142, 70%, 49%
WhatsApp Tints & Shades
A range of lighter tints and darker shades derived from the WhatsApp base color.
Tint 50%
#E9FBF0
Tint 40%
#C2F4D5
Tint 30%
#9BEDB9
Tint 20%
#70E69B
Tint 10%
#49DF80
Base
#25D366
Shade 10%
#1FB255
Shade 20%
#198F44
Shade 30%
#136C34
Shade 40%
#0C4521
Shade 50%
#062311
Contrast & Accessibility
Contrast ratio: 1.98:1
Contrast ratio: 10.59:1
Frequently Asked Questions
What is the official WhatsApp color?▾
The official WhatsApp brand color is #25D366. In RGB this is rgb(37, 211, 102), and in HSL it is hsl(142, 70%, 49%).
What is the WhatsApp hex code?▾
The WhatsApp hex color code is #25D366. You can use this value directly in CSS, design tools like Figma or Sketch, and any application that accepts hex color codes.
Is the WhatsApp color accessible?▾
Against white, the WhatsApp color has a contrast ratio of 1.98:1 (fails WCAG AA). Against black, it has 10.59:1 (passes WCAG AA). Black text on this color is accessible.